Brooklyn Nets



The Brooklyn Nets are a professional basketball team based in Brooklyn, New York. They are members of the Atlantic Division of the Eastern Conference in theNational Basketball Association (NBA). The team is one of two NBA franchises playing in New York City, along with the New York Knicks.

An original member of the American Basketball Association (ABA), the Nets were founded in 1967 and initially played in Teaneck, New Jersey as the New Jersey Americans. In its early years, the team led somewhat of a nomadic existence, moving to Long Island in 1968 and playing as the New York Nets before moving back to New Jersey in 1977 and playing as the New Jersey Nets. It won two ABA championships before becoming one of four ABA teams to be admitted into the NBA as part of the ABA–NBA merger in 1976. Since then the team has seen periods of losing and bad luck intermittent with brief periods of success, culminating in two consecutiveNBA Finals appearances in the 2001–02 and 2002–03 seasons. The franchise has since fallen back to less successful ways, with five consecutive losing seasons since 2007.

On April 13, 2012, the NBA Board of Governors unanimously approved the team's relocation to the Barclays Center, a new arena in the borough of Brooklyn in New York City, for the 2012–13 season. The move became official on April 30, 2012, and the team was renamed the Brooklyn Nets. {| class="toc" id="toc"

Contents
[hide] *1 Franchise history
 * 1.1 1967 to 1975 – The ABA years
 * 1.2 1976 to 1980 – Move to the NBA and back to New Jersey
 * 1.3 1980s
 * 1.3.1 A promising start to the decade (1980–85)
 * 1.3.2 Injuries and other misfortunes (1986–89)
 * 1.4 1990s
 * 1.4.1 Chuck Daly era (1992–94)
 * 1.4.2 Butch Beard era (1994–96)
 * 1.4.3 Calipari era (1996–99)
 * 1.4.3.1 1997–98
 * 1.4.3.2 End of the "Secaucus Seven" (1998–99)
 * 1.5 2000s
 * 1.5.1 Jason Kidd era (2001–04)
 * 1.5.1.1 2001–02 season
 * 1.5.1.2 2002–03 season
 * 1.5.1.3 2003–04 season
 * 1.5.2 Kidd and Carter duo (2004–08)
 * 1.5.2.1 2004–05 season
 * 1.5.2.2 2005–06 season
 * 1.5.2.3 2006–07 season
 * 1.5.2.4 2007–08 season
 * 1.5.3 Final seasons in the Meadowlands (2008–10)
 * 1.5.3.1 2008–09 season: Departures of Richard Jefferson and Vince Carter
 * 1.5.3.2 2009–10 season: Season at the bottom, but a new beginning
 * 1.6 2010s
 * 1.6.1 Newark years (2010–12)
 * 1.6.1.1 2010–11 season: It's all new: Newark, Billy King and Avery Johnson
 * 1.6.1.2 2011–12 season: Final season in New Jersey
 * 2 Move to Brooklyn
 * 3 Season-by-season records
 * 4 Radio and television
 * 4.1 Television
 * 4.2 Radio
 * 5 Home arenas
 * 6 Players
 * 6.1 Basketball Hall of Fame players
 * 6.2 Retired numbers
 * 6.3 Individual awards
 * 6.4 Current roster
 * 7 See also
 * 8 Coaches
 * 9 Rivalries
 * 9.1 New York Knicks
 * 9.2 Boston Celtics
 * 10 NBA Development League affiliation
 * 11 References
 * 12 External links
 * }

1967 to 1975 – The ABA years
The franchise was established in 1967 as a founding member of the American Basketball Association (ABA), with trucking magnate company of A.B.C (Arthur Brown Carloading.) Arthur J. Brown as the owner. Brown had operated several AAU teams in and around New York City, and was viewed as an ideal pick to run the nascent league's New York franchise. The team was named the New York Americans, and Brown intended for it to play at the 69th Regiment Armory on Manhattan's Upper East Side, but pressure from the New York Knicks of the older National Basketball Association (NBA) forced the Armory to back out three months before opening day. Brown found it difficult to find a suitable replacement venue in New York, as some were booked solid, and others had owners who didn't want to anger the Knicks by opening their doors to a rival team. Since the team was scrambling for a venue with opening day approaching, it finally settled on the Armory in Teaneck, New Jersey, and changed its team name to the New Jersey Americans, though its franchise name remained the New York Americans.[1] This occasion would not be the last time the Knicks directly altered the franchise's future.

The Americans played fairly well in their first season, tying the Kentucky Colonels for the fourth (and final) playoff spot in the Eastern Division.[2] However, the Armory was booked, forcing the Americans to scramble for a last-minute replacement. They found one in the Long Island Arena in Commack, New York.

However, when the Americans and Colonels arrived, they found that the floor had several missing boards and bolts, and was unstable in several areas (one player claimed to have seen one side of the floor come up when he stepped on another). There was no padding on the backboards or basket supports, and one basket appeared to be higher than the other. There was also a large amount of condensation from a hockey game the previous night. After the Colonels refused to play, league commissioner George Mikan ruled that the Americans had failed to provide acceptable playing conditions and forfeited the game to the Colonels.[3] New York Nets logo, 1972–1977After the failure of a plan to move to Newark – to which it would return more than 40 years later – the team opted to stay at the Long Island Arena for the second year, and changed its name to the New York Nets.[4] The name "Nets" was used because it rhymes with the names of two other professional sports teams that played in the New York metropolitan area at the time: Major League Baseball's New York Mets and the American Football League's New York Jets, and because it relates to basketball in general, as it is part of the hoop.

The team finished last in its first New York season and drew a paltry 1,108 a game – about half of what it had drawn a year earlier. They posted a 17–61 record, and shuffled 23 different players on and off the roster. Brown sold the team to clothing manufacturer Roy Boe after that season. Boe started off his ownership with big hopes for the offseason. Desperate for a star, the team pursued UCLA star Lew Alcindor, and won rights to him in a secret ABA draft.[5] Alcindor was reportedly interested in playing in his native New York, but after contemplating his options for a month, he instead opted to sign with the National Basketball Association's Milwaukee Bucks.[6] Nonetheless the Nets moved on with their offseason plans to relocate to the Island Garden inWest Hempstead. Led by an ABA top-3 scoring guard Levern Tart, the Nets finished in fourth place and made the playoffs for the first time in franchise history in 1969–70, and attendance went up threefold to 3,504. During the 1970 off-season, the team finally managed to acquire a star in Rick Barry after trading their No. 1 pick and cash to the Virginia Squires.[7] After another playoff season at the Island Garden, the team moved to the brand new Nassau Veterans Memorial Coliseum in Uniondale for the end of the 1971–72 season.

In 1972, two years after the acquisition of Barry, the Nets advanced to the ABA finals.[8] However, they could not overcome the Indiana Pacers and lost the series four games to two.[8] Barry left after that postseason, sending the Nets into rebuilding mode. The 1972–73 season was one of disappointment, as the Nets only won 30 games.[9]

The 1973–74 season saw the Nets finally put all the pieces together. The key event of the season though would come in the 1973 offseason, as the Nets acquired Julius Erving from the Virginia Squires. With Erving, who was affectionately known as "Dr. J", the Nets ended the season with a franchise record 55 victories. After Erving was voted the ABA's MVP, the Nets advanced in the playoffs and won their first title, defeating the Utah Stars in the 1974 ABA Finals.

The success continued into the 1974–75 season as they topped the previous season's win record by winning 58 games[10] —a record that still stands to this day. The Nets, though, were eliminated four games to one, by the Spirits of St. Louis in the first round of the 1975 ABA playoffs.

The Nets continued their winning ways in the 1975–76 season—the final season for the ABA—with Erving leading them to a successful 55–win season; he also was named MVP again that year. After a grueling series with the Denver Nuggets, the Nets won the last ABA championship series in league history in six games,[11] giving the Nets their second championship in three years.

1976 to 1980 – Move to the NBA and back to New Jersey
The summer of 1976 saw the ABA-NBA merger finally take place. As part of the merger agreement, four teams from the ABA—the Nets, Nuggets, Pacers and San Antonio Spurs—joined the NBA. The Nets and Nuggets had actually applied to join the NBA in 1975, but were forced to play a lame-duck season in the ABA by court order.[12] Prior to their first NBA season, the Nets traded two draft picks to the Kansas City Kings for guard Nate Archibald. The Nets appeared to be poised to pick up where they left off in the ABA.

However, they got a rude surprise when the NBA forced the Nets to pay an additional $4.8 million directly to the Knicks for "invading" the New York area. Coming on the heels of the $3.2 million that the team had to pay for joining the NBA, this left Boe short of cash, and he was forced to renege on a promised pay raise for Erving. Erving refused to play for the Nets under these conditions and refused to report to camp.

The Nets offered Erving's contract to the Knicks in return for waiving the indemnity, but the Knicks turned it down.[13] When the Philadelphia 76ers offered to acquire Erving for $3 million—roughly the same amount they had to pay for NBA membership—Boe had little choice but to accept. In essence, the Nets were forced to trade their franchise player for a berth in the NBA.

Without Erving, the Nets wrote off the season as a lost cause. However, they lost all semblance of respectability when Archibald broke his foot in January. The team finished at 22–60, the worst record in the league. The team did set one record of sorts; in February 1977, they became the first NBA team ever to have an all-left-handed starting lineup,[14] with Tim Bassett, Al Skinner, Bubbles Hawkins, Dave Wohl, and Kim Hughes.

Due to the team's low attendance and poor financial picture in Long Island, Boe decided moved the franchise back to New Jersey prior to the 1977–78 season. The Knicks once again became an obstacle and threatened to block the move because it would infringe on their exclusive territorial rights to New Jersey. The Nets responded by suing the Knicks on the basis that their actions violated anti-trust laws.[15] The lawsuit was settled between the teams after the league and the state of New Jersey intervened, and the Nets agreed to pay another $4 million to the Knicks for the rights to move.<sup class="reference" id="cite_ref-15">[16]

With the move official the team was renamed the New Jersey Nets after its new home state. While the team awaited the completion of a new arena at the Meadowlands Sports Complex, they played four seasons at the Rutgers Athletic Center (later renamed the Louis Brown Athletic Center) on the Kilmer Campus (now "Livingston" Campus) of Rutgers University in Piscataway, NJ. In 1978, Boe sold the team to a group of seven local businessmen (led by Joe Taub and Alan N. Cohen) who became known as the "Secaucus Seven." (The name was a reference to the John Sayles movie Return of the Secaucus 7, which itself was a pun on the 60s radical group the Chicago Seven.) The first four years in New Jersey were disappointing, as the Nets failed to post a winning season.

A promising start to the decade (1980–85)
IZOD Center, formerly the Brendan Byrneand Continental Airlines Arena, was the home of the Nets from 1981 to 2010.In 1981, the team moved into the Brendan Byrne Arena (which became known as the Continental Airlines Arena in 1996, and was renamed the Izod Center in October 2007<sup class="reference" id="cite_ref-16">[17] ) and experienced modest success with four consecutive winning seasons. In 1982–83, while coached by Larry Brown, the Nets were having their best season since joining the NBA. However, Brown accepted the head coaching job at the University of Kansas during the last month of the season and was suspended for the rest of the season. The Nets would never recover from the coaching change and would lose in the first round of the playoffs to their Hudson River rival New York Knicks. New Jersey Nets logo, 1978–1990In the 1983–84 season, the Nets fielded what was believed to be their best team since joining the league. Led by Darryl Dawkins, Buck Williams,Otis Birdsong, and Micheal Ray Richardson, the team won their first NBA playoff series, defeating the defending champion 76ers in the first round of the 1984 NBA Playoffs before falling to the Milwaukee Bucks in the Eastern Conference semifinals in six games.

Injuries plagued the team during the 1984–85 season, but the Nets still managed to win 42 games before being eliminated from the playoffs by theDetroit Pistons in three games.<sup class="reference" id="cite_ref-17">[18] New Jersey would not have a winning record until another eight seasons (1992–93).<sup class="reference" id="cite_ref-Nets_Franchise_18-0">[19]

Injuries and other misfortunes (1986–89)
Newly hired head coach Dave Wohl helped lead the Nets to a respectable record at the beginning of the 1985–86 season, posting a 23–14 start.<sup class="reference" id="cite_ref-Nets_1987.E2.80.9388_19-0">[20] New Jersey's promising start dissipated with the loss of two of its top scorers. All-Star Micheal Ray Richardson flunked a drug test for the third time and was banned from the league for life,<sup class="reference" id="cite_ref-Nets_1987.E2.80.9388_19-1">[20] and star center Darryl Dawkins only played 39 games due to a back injury.<sup class="reference" id="cite_ref-20">[21] Long-time Nets veterans Buck Williams and Mike Gminski filled in the gap and powered the club on both offense and defense, helping the Nets earn the 7th seed in the 1986 NBA Playoffs before being swept by the Milwaukee Bucks in the first round.<sup class="reference" id="cite_ref-Nets_Franchise_18-1">[19] (The Nets would not qualify for the playoffs until the 1991–92 NBA season).<sup class="reference" id="cite_ref-Nets_Franchise_18-2">[19]

New Jersey acquired Orlando Woolridge and drafted Dwayne "Pearl" Washington in hopes of strengthening the faltering team, yet the season only brought more misfortune to the Garden State. Dawkins slipped in his bathtub and suffered another back injury, effectively ending his career. Birdsong played in only seven games while nursing a shin stress fracture and Washington had a shoddy rookie year performance.<sup class="reference" id="cite_ref-Nets_1987.E2.80.9388_19-2">[20] A formerly solid backcourt soon became plagued with injuries and contract disputes.<sup class="reference" id="cite_ref-Nets_pick_Hopson_21-0">[22] The Nets ended the 1986–87 season with a 24–58 record, the club's worst finish since 1980.<sup class="reference" id="cite_ref-Nets_1987.E2.80.9388_19-3">[20]

Hoping to maximize the team's health in the upcoming season, the Nets traded injury-plagued Dawkins in a three-way deal that brought John Bagley and Keith Lee to New Jersey. The Nets selected Dennis Hopson(over Scottie Pippen, Reggie Miller and Kevin Johnson) as the third pick of the 1987 NBA draft in hopes of re-establishing a stable backcourt .<sup class="reference" id="cite_ref-Nets_pick_Hopson_21-1">[22] However the injury bug bit again when Bagley, Lee and reserve Tony Brown became hurt at the start of the upcoming 1987–88 season.<sup class="reference" id="cite_ref-Nets_1987.E2.80.9388_19-4">[20] New Jersey axed coach Wohl after 15 games, going through three coaches, in what would be the franchise's worst record since entering the NBA,<sup class="reference" id="cite_ref-Nets_Franchise_18-3">[19] finishing with a second-to-last place league finish.<sup class="reference" id="cite_ref-22">[23]

Hopson was never able to live up to the organization's expectations<sup class="reference" id="cite_ref-23">[24] and the subsequent first round draft picks of Chris Morris (1988) and Mookie Blaylock (1989) failed to prevent the team from earning the worst record in the NBA and in team history by the turn of the decade.<sup class="reference" id="cite_ref-Nets_Franchise_18-4">[19]

1990s
New Jersey Nets Logo, 1990–1997During the early 1990s the Nets began to improve behind a core of young players. New Jersey drafted forward Derrick Coleman with the first pick of the 1990 draft and then took guard Kenny Anderson with the second pick of the following draft.<sup class="reference" id="cite_ref-24">[25] The Nets later added Dražen Petrović in a trade with the Portland Trail Blazers. Although the Nets did not finish with a winning record in the 1991–92 season, they finished sixth overall in the conference and qualified for the playoffs. The Nets lost to the Cleveland Cavaliers in the first round, three games to one, and coach Bill Fitch left after the season.

Chuck Daly era (1992–94)
Basketball Hall-of-Famer Dražen Petrović. Played three seasons with the Nets before he was tragically killed in a car crash. His number 3 jersey has been retired by the teamThe team improved significantly in 1992–93, led by the emerging trio of Petrović, Coleman and Anderson. Chuck Daly, who had been let go by the Detroit Pistons following the 1991–92 season, was hired by the Nets and immediately paid dividends. However, injuries to both Anderson and Petrović toward the end of the season sent the team into a 1–10 slump to end the regular season. The Nets finished the season at 43–39, which again earned them the sixth seed and a date with the Cavaliers in the first round. With Anderson out with a broken hand and Petrović playing on an injured knee, the Nets lost a tough five-game series.

The Nets experienced tragedy in the offseason, as Petrović was killed in an auto accident in Germany. Still, the team managed to win 45 games during the 1993–94 season. Anderson and Coleman made their only All-Star appearances this season. The Nets again qualified for the playoffs as the East's seventh seed, but were eliminated by theNew York Knicks the first round of the 1994 NBA Playoffs, three games to one.

Butch Beard era (1994–96)
After the 1993–94 season Daly resigned and Butch Beard was hired to be the team's head coach. The Nets struggled through the rest of the decade. During the mid-1990s the NBA's main image problem was that of the selfish, immature athlete and if one wanted to see a team that embodied that image, all one had to do was look at the Nets. In 1995, Coleman was featured on the cover of Sports Illustrated as the poster child of the selfish NBA player, but with Anderson, Benoit Benjamin, Dwayne Schintzius andChris Morris also on the roster, there were plenty of candidates for SI to choose from. The team's reputation was so poor that in an effort to shed its losing image, team president Jon Spoelstra decided to rename the team the New Jersey Swamp Dragons in 1994. After the team obtained approval from ownership and spent $500,000 to trademark the new name, the name was ultimately rejected when Nets co-owner David Gerstein changed his mind and voted 'no' when the name was sent to the NBA Board of Governors for approval.<sup class="reference" id="cite_ref-25">[26] In both the 1994–95 and 1995–96 seasons, the Nets finished with identical 30–52 records. Beard was fired after the second of those two seasons.

Calipari era (1996–99)
In an effort to start anew, Coleman and Anderson were both traded during the 1995–96 season and New Jersey hired UMass head coach John Calipari to coach the team. Kerry Kittles was selected in the 1996 NBA Draft and midway through the 1996–97 season, the team traded for Sam Cassell. After a 26–56 win–loss season, the Nets made a major draft-day trade in June 1997, acquiring Keith Van Horn, Lucious Harrisand two other players for Tim Thomas. The only player from the early 1990s that the Nets retained was Jayson Williams, who was developing into a rebounding specialist.

1997–98
Main article: 1997–98 New Jersey Nets seasonThe 1997–98 season saw several changes for the Nets. The first saw the discarding of the team's previous logo in favor of the current logo the team still has. The second was the team's style of play, which resulted in the Nets staying in playoff contention for most of the season. The team played well under Calipari, winning 43 games and qualifying for the playoffs on the last day of the season. Power forward Jayson Williams was selected as a reserve in the 1998 NBA All-Star Game. The Nets were seeded eighth in the Eastern Conference and lost to the Chicago Bulls in the 1998 playoffs in three straight games. The Nets played well and came close to taking the first two games.

End of the "Secaucus Seven" (1998–99)
The "Secaucus Seven" sold the team in 1998 to a group of local real estate developers led by Raymond Chambers and Lewis Katz, who called themselves the "Community Youth Organization" and had an intent of moving the team to Newark, New Jersey. The next year the group signed an agreement with New York Yankees owner George Steinbrenner to form YankeeNets, a holding company that would own the two teams along and increase leverage in future broadcast contracts by negotiating together. After receiving offers from numerous broadcast partners, including what was then their current rights holder Cablevision, YankeeNets decided to launch a new regional sports television called YES Network.

The 1998–99 season was delayed for three months due to an owners' lockout of the players. When the abbreviated 50-game season began, the Nets were a fashionable choice by experts as a surprise team after their previous run. However, Cassell was injured in the first game and the team started poorly. With the Nets underachieving at 3–15, the Nets traded Cassell to the Bucks, while the Nets acquired Stephon Marburyfrom the Minnesota Timberwolves. After two more losses, Calipari was fired and replaced by assistant coach Don Casey. The team never recovered from its poor start to finish at 16–34. With the Nets already eliminated from playoff contention in April, Marbury collided with Williams in a game against the Atlanta Hawks; Williams broke his tibia, the second time he had suffered such an injury in two years, and would never play in the NBA again.

2000s
New Jersey Nets logo, 1997–2012In 2000, the Nets hired as the team president Rod Thorn, a longtime NBA executive best known for drafting Michael Jordan while he was the Bulls' general manager. Immediately, he began to assemble the components of the franchise's most talented team since the ABA champions of the mid-1970s. He started by hiring former NBA star Byron Scott as coach. With the first pick in the notoriously weak 2000 Draft, the Nets selected Kenyon Martin from the University of Cincinnati. Stephon Marbury and Keith Van Horn had become stars in New Jersey. Marbury made the All-NBA 3rd Team in 2000 and his very first All-Star Game in 2001. But despite his individual efforts, constant injuries hindered the team's chemistry and the Nets failed to reach to the playoffs in each of Marbury's seasons as a starter. On the night of the 2001 Draft, they traded the rights to their first round selection (Eddie Griffin) to the Houston Rockets for Richard Jefferson, Jason Collins and Brandon Armstrong, and selected Brian Scalabrine in the second round. The trade was widely considered a smart move by the Nets as they needed to get younger and clear out much of the dead weight that was on the bench, as the Nets had the lowest scoring and oldest bench in the league the previous season.

2001–02 season
Main article: 2001-02 New Jersey Nets seasonJason Kidd as a Net. He was acquired by the team in a 2001 trade and led New Jersey to two NBA Finals.One day after the 2001 Draft, Thorn made his boldest move. He traded all-star Stephon Marbury and role player Johnny Newman to the Phoenix Suns for all-star/All-NBA pointJason Kidd and Chris Dudley (whom the Nets later released). The move gave the team something it had been lacking for practically its entire NBA existence, a floor leader who made his teammates better. They also signed former 76ers Todd MacCulloch, who at the time was considered to be a rising center in the league. That season, the Nets had their best season in their NBA history and in the process became one of the most exciting teams in the league. The team won its first Atlantic Division Title, finishing 52–30 and seeded first in Eastern Conference and faced Indiana in the first round of the 2002 NBA Playoffs.

After losing the first game at home, the Nets then went on to win the next two games, before losing game four. In front of a home sellout crowd, the Nets played one of the more memorable games in NBA Playoff history in game five. The Nets led by nine points with five minutes left in regulation, however Reggie Miller made a 35-foot three-pointer at the buzzer to send the game into overtime. After Miller sent the game into double-overtime with a driving dunk, the Nets pulled away for a 120–109 victory. It is the only game in NBA history to end every quarter tied.

In the Eastern Conference Semi-finals, they defeated the Charlotte Hornets four games to one to advance to the Eastern Conference Championship for the first time. They faced theBoston Celtics. This series is remembered for Kidd having his left eye swollen shut diving for a loose ball in game, he received 32 stitches. After they won game one, the Nets lost game two at home. In game three, the Nets led by 21 going into the fourth, but a tremendous Celtic comeback gave the Celtics a 94–90 victory and a 2–1 series lead. In game four played on Memorial Day afternoon in Boston, the Nets led most of the way, but the Celtics found a way to tie the game with a minute remaining. However, the Nets made enough plays at the end of the game to win—Harris made two free throws with 6.6 seconds left and when Paul Pierce missed two free throws that would have tied the game with 1 second left, the series was tied at two games each. In game five, the Nets went on a 20–1 run early in the fourth quarter to coast to a 103–92 victory and a 3–2 lead in the series. In game 6, Van Horn's three pointer off a Kittles pass with 50 seconds left in the game clinched the Nets their first Eastern Conference Championship, four games to two.

In the 2002 NBA Finals, the Nets were swept by Shaquille O'Neal, Kobe Bryant and the Los Angeles Lakers.

2002–03 season
Main article: 2002-03 New Jersey Nets seasonBefore the 2002–03 season, the Nets traded Van Horn and MacCulloch to obtain Dikembe Mutombo from the 76ers. The move to improve the team did not work as Mutombo sat out most of the season with a wrist injury, but received little time in the playoffs due to differences with coach Byron Scott. Despite Mutombo's absence, the Nets finished 49–33 and repeated as Atlantic Division Champions. Kidd in the process had his best season ever and contributions from Kenyon Martin, Richard Jefferson, and Sixth Man of The Year Runner-Up Lucious Harris. In the 2003 NBA Playoffs, they won their second consecutive Eastern Conference Championship. They defeated the Milwaukee Bucks in the first round of the playoffs four games to two, then swept the Celtics and Detroit Pistons in consecutive series to advance to the 2003 NBA Finals, this time facing the Western ConferenceChampion San Antonio Spurs. They split the first four games in the series. At the same time, the Nets' home court hosted the New Jersey Devils third Stanley Cup celebration in 9 years, following their 3–0 win over the Anaheim Mighty Ducks in Game 7 of the Stanley Cup Finals. However the Nets played erratically in a Game 5 loss at home to go down in the series three games to two. In Game 6, the Nets led the Spurs by 10 points on the road with 10 minutes remaining, but the Spurs went on a 19–0 run to take the Title in six games, which denied the state of New Jersey the distinction of having both NBA and NHL titles in the same year.

Following the 2003 Finals, Kidd became a free agent and the Spurs pursued him. However, Kidd re-signed with the Nets, stating that he had "unfinished business" in New Jersey. Another factor in Kidd's decision was the signing of free-agent Alonzo Mourning. But Mourning's tenure with the Nets would be disastrous, as he missed most of the 2003–04 season due to a kidney ailment.

2003–04 season
During the 2003–04 season, New Jersey performed poorly early, and in late December head coach Byron Scott was fired. Lawrence Frank became the interim head coach in January, after serving as an assistant coach with the team since the 2000–01 season.<sup class="reference" id="cite_ref-26">[27]

The Nets rebounded from the early season lull, and won a record 13 games to start Frank's coaching career, and again won the Atlantic Division Title, and swept their crosstown rival Knicks in the first round. However, their run of Conference Championships was halted in the Eastern Conference Semi-finals by the eventual NBA champion Detroit Pistons. After the teams split the first four games, each won large routs at home, the Nets took Game 5 in Detroit in triple-overtime, only to fall short in Game 6 in New Jersey. The Pistons won Game 7 in a rout and took the series 4 games to 3. Kidd, playing on an injured knee that required surgery after the season, was held scoreless in Game 7.

Around the time Frank was hired a deal was reached with real estates developer Bruce Ratner to buy the team for $300 million, defeating a similar offer by Charles Kushner and Senator Jon S. Corzine of New Jersey. Ratner had purchased the team with the intent of moving it to a new arena in Brooklyn, which was to be a centerpiece of the large-scale Atlantic Yards development.<sup class="reference" id="cite_ref-27">[28] This project would eventually face repeated delays.

2004–05 season
8-time All-Star Vince Carter arrived in New Jersey in 2004.After the season, The Nets revamped. They traded Kerry Kittles and Kenyon Martin to the Clippers and Nuggets respectively and released Rodney Rogers and longtime NetLucious Harris, because new owner Bruce Ratner was unwilling to pay the remainder of their contracts. They received only draft picks in return for two key players in the team's recent success. Unbeknownst to New Jersey however, was the fact that Kittles went under the knife for the fifth time to correct his knee, and Martin would need microfracture surgery in both knees. The 2004–05 season looked bad at first for the Nets. Kidd was recovering from his a microfracture surgery and Richard Jefferson was handed the reins to the team. They got off to a 2–11 start, and even with Kidd's return, the outlook was bleak. However, the Nets made a major deal and obtained star Vince Carter from the Toronto Raptors in exchange for Mourning, Eric Williams, Aaron Williams and draft picks. Mourning had become disgruntled, saying the Nets "betrayed" him and that New Jersey's progress to that point was not what he "signed up for". The move made the Nets major players again, as they featured one of the top 1–2–3's in the league with Kidd, Carter, and Jefferson respectively. However, it was short lived, as Jefferson was injured against the Detroit Pistons, and would require season ending surgery.

This would not doom the Nets. Teamed with Kidd, Carter rallied the team from being more than 10 games out of the playoffs to gain the final seed in the Eastern Conference with a win in the last game of the season. However, even with Jefferson back and they were swept by the Heat in the first round of the 2005 NBA Playoffs.

During the offseason of 2005, they pursued a starting-quality power forward through free agency. They had drafted Antoine Wright, and still needed to fill a void left by Kenyon Martin.

They signed Shareef Abdur-Rahim. In order to get him a larger, more lucrative contract, they pursued a sign-and-trade with Portland. There, negotiations hit a snag because Portland demanded a first-round draft pick, which the Nets refused to part with. Eventually, the Nets agreed to give Portland a protected first-round pick and their trade exception acquired from the Kerry Kittles trade. This move allowed the Nets to keep their mid-level exception for signing other players. However, Thorn decided to void the Abdur-Rahim trade when he failed a physical examination because of a pre-existing knee injury. Abdur-Rahim would deny any injury and said he felt like "damaged goods". He would need surgery at the end of the '07 season. To fill Abdur-Rahim's slot on the roster, the Nets acquired Marc Jackson from the Sixers.

They used part of the remaining mid-level exception to re-sign Clifford Robinson for two years in response to Brian Scalabrine's departure. A back-up to Kidd was also sought and they pursued free agents such as Keyon Dooling before they signed Jeff McInnis. McInnis was a non-factor in the Nets' season due to injury and was traded.

2005–06 season
The Nets started the 2005–06 season slowly, struggling to a 9–12 record in their first 21 games.<sup class="reference" id="cite_ref-28">[29] However, behind strong play by Carter, Kidd, and Jefferson the team won their next 10 games (their final 8 games in December and first two games in January) to surge to top of the division. After the winning streak, the Nets returned to their earlier mediocre play (winning only 13 of their next 29 games), but starting on March 12 the Nets won their next 14 games in a row—the longest winning streak in the NBA that season and matching the franchise record set in 2004. The streak ended on April 8, 2006 when the Nets loss to the Cavaliers108–102 at home. However, they also set a team record with 20 road victories that season.

The Nets finished the 2005–06 regular season with a 49–33 record. They clinched their 4th Atlantic Division championship in the last five seasons and the 3rd seed the Eastern Conference playoffs, playing theIndiana Pacers in the first round of the 2006 NBA Playoffs. It seemed they had returned to their elite status of a few years back. They defeated the Pacers and advanced to the second round where they played the Heat, in a rematch of 2005's first round Eastern Conference loss. On May 16, 2006, the Nets lost the best-of-seven series 4–1 to the Heat. Nets fans were left to wonder what might have been as Cliff Robinson, one of the team's key defenders against Shaq, was suspended following Game 1 of that series for failing a drug test.

Highlights of the season include the naming of Vince Carter to the All-Star Team in 2006. Originally named as a reserve, an injury to Jermaine O'Neal elevated Carter to a starting position. Kidd, meanwhile, was named to the NBA All-Defensive team at the end of the season.

2006–07 season
The 2006–07 NBA season fared poorly for the Nets but finished on a bright note, as they suffered a barrage of injuries starting in the preseason to mid-December. Many experts predicted they would win the Atlantic easily (Charles Barkley went as far as to say the Nets would win the Eastern Conference), but the season did not turn out as hoped. The Nets finished the regular season at .500 (41–41) and lost the Atlantic Division title to the surprising Toronto Raptors. The early-season loss of Nenad Krstić to a freak knee injury and the two-month absence of Richard Jefferson caused by an ankle injury caused the Nets to stumble mid-season. However, Jefferson went back into action on March 9 against Houston and helped the Nets regain a winning momentum, allowing them to win 10 of their last 13 games. Among the highlights of the regular season were the naming of Kidd and Carter to the '07 East All-Star team and Kidd's selection to the 2007 All-Defensive 2nd Team. New Jersey finished with the 6th seed in the East and faced the 3rd seeded Toronto Raptors, feeding their newly developed rivalry. The Nets beat the Raptors in six games thanks in part to the fourth quarter heroics of Richard Jefferson on both ends of the floor lifting them to a one-point victory. Many sportswriters picked the Nets to beat Cleveland and advance to the Eastern Conference Finals, but their playoff run ended in the following round as they fell to the LeBron James-led Cleveland Cavaliers 4–2 in the best-of-seven series. During their runs for the NBA title, New Jersey had been eliminated by three of the last four Eastern Conference champs, two of whom went on to win the title. In the 2007 NBA Draft, the Nets used the 17th pick to pick "troubled" Boston College player Sean Williams.

2007–08 season
Main article: 2007–08 New Jersey Nets seasonFor the 2007–08 season, fans were excited for the upcoming season. With Krstić returning from injury and the additions of All-Star center Jamaal Magloire & 1st round pick Sean Williams (who was regarded as the best shot blocker in his draft class), the Nets were anticipated to remain a contender in the East. But it resulted in what many Nets fans considered the most disappointing season of the decade. Early injuries toVince Carter and Nenad Krstić disrupted the Nets season from the get-go. With little bright notes, the season was a complete mess: a 9-game losing streak for the Nets, the Jason Kidd "headache", trading their franchise player, and not making it to the post season for the first time in 7 years. On February 19, 2008, Jason Kidd, Malik Allen, and Antoine Wright were traded to the Dallas Mavericks for future Nets All-StarDevin Harris, Keith Van Horn, Maurice Ager, DeSagana Diop, Trenton Hassell, $3 million, and 2008 and 2010 first round draft picks. However, despite young players like Josh Boone and Sean Williams becoming major contributors and Marcus Williams showing progress, there were few bright notes. Other noteworthy feats included Richard Jefferson's rank as number nine in scoring for the season, Vince Carter's emergence as the leader of the Nets, and Carter's average of at least 20 points, 5 rebounds and 5 assists a game, a season accomplishment unique to him, Kobe Bryant, and Lebron James. After failing to make it to the playoffs, team president Rod Thorn promised changes would be made, while Coach Lawrence Frank vowed that "a season like this will never happen again" under his tenure.

2008–09 season: Departures of Richard Jefferson and Vince Carter
Brook LopezMain article: 2008–09 New Jersey Nets seasonThe following offseason proved to be very busy for the Nets. On June 26, 2008, Richard Jefferson was traded to the Milwaukee Bucks for Yi Jianlian and Bobby Simmons.<sup class="reference" id="cite_ref-29">[30] Jefferson's departure, along with that of Jason Kidd earlier that year, marked the beginning of a new era in the Garden State. The Nets signed draftees Brook Lopez and Ryan Anderson,<sup class="reference" id="cite_ref-autogenerated2_30-0">[31] along with Chris Douglas-Roberts.<sup class="reference" id="cite_ref-autogenerated2_30-1">[31] The Nets filled out their youthful roster by signing veterans Eduardo Najera and Jarvis Hayes, and trading for Orlando point guard Keyon Dooling. The Nets finished the season with their second straight 34–48 record, tied for 11th in the Eastern Conference with the Milwaukee Bucks. Devin Harris made his 1st All-Star team and narrowly missed winning the NBA Most Improved Player award, and Brook Lopez finished 3rd in Rookie of the Year voting.

On June 26, 2009, the Nets traded Vince Carter and Ryan Anderson to the Orlando Magic for Rafer Alston, Courtney Lee and Tony Battie.<sup class="reference" id="cite_ref-31">[32]

2009–10 season: Season at the bottom, but a new beginning
Main article: 2009–10 New Jersey Nets seasonMikhail Prokhorov, a Russian billionaire and current owner of the NetsOn September 24, 2009, Mikhail Prokhorov, Russia's 3rd richest man according to Forbes, confirmed his intention to become majority owner of the Nets. Prokhorov sent an offer to the team owners requesting that the control shareholding of the basketball club be sold to his company, Onexim, for a symbolic price. In return, Prokhorov would fund a loan for the construction of a $700 million arena in Brooklyn and attract additional funds from Western banks. Prokhorov stated that he initiated the deal to push Russian basketball to a new level of development.<sup class="reference" id="cite_ref-32">[33]

After a 16th straight loss (against the Sacramento Kings) to start the 2009–2010 NBA season, the Nets fired head coach Lawrence Frank.<sup class="reference" id="cite_ref-33">[34] Assistant coach Tom Barrise stepped in as a temporary replacement. He lost his first two games heading the team, an away game against theLos Angeles Lakers and then to the Dallas Mavericks at home, to set the mark for worst start to a season in NBA history at 0–18 (one more than the previous record holder, the 1988–89 Miami Heat).<sup class="reference" id="cite_ref-34">[35] Kiki Vandeweghe replaced him as head coach on December 4,<sup class="reference" id="cite_ref-35">[36] with Del Harrishired as his new assistant. The duo won their first game at home against the Charlotte Bobcats, 97–91, to break the Nets arduous 19-game losing streak stretching from the final game of the 2008–09 season, and to keep the record for worst start to a season at 18 straight.<sup class="reference" id="cite_ref-36">[37]

On March 29, 2010, the Nets beat the San Antonio Spurs for the first time since the 2003 NBA Finals. The win was their 10th of the season, keeping them out of the record books for the worst season of all time, a distinction held by the 1972-73 Philadelphia 76ers season. Still, the Nets finished with a 12–70 record, only the fifth team to lose 70 games in a season, shared by the 1972–73 Philadelphia 76ers (9–73), 1986–87 Los Angeles Clippers (12–70), 1992–93 Dallas Mavericks (11–71) and 1997–98 Denver Nuggets (11–71).

2010–11 season: It's all new: Newark, Billy King and Avery Johnson
Main article: 2010–11 New Jersey Nets seasonThe Nets moved to the Prudential Centerin Newark in the 2010–11 season. It served as their temporary home until the move to theBarclays Center in Brooklyn in 2012.On February 18, 2010, the Nets finalized a deal that would move them to the Prudential Center in Newark, New Jersey. The Nets would begin playing in Newark in the 2010–11 season and remain there until the Barclays Center opens in Brooklyn.

There was significant optimism going into the off-season, especially as the Nets begin promoting their "It's All New" campaign while looking forward to a new home, new owner, new coach, and new players. They also held the best chance of landing the top pick on the 2010 NBA Draft, with which John Wall was eventually drafted. However, luck would once again not be on the Nets' side, as on May 18, 2010, the Nets received the 3rd overall pick in the draft; they selected Derrick Favors out of Georgia Tech, a power forward.

On June 10, 2010, Avery Johnson was named the new head coach. Sam Mitchell was named assistant coach shortly thereafter. With owners Mikhail Prokhorov and Jay-Z, general manager Rod Thorn, and Johnson, who at the point had the best winning percentage of any coach in NBA history, on board, the Nets headed into the free agency period with cap space and the intent to pursue the top free agents. They courted LeBron James, Dwyane Wade, and Chris Bosh to sign with the team and had cap space to sign at least one of them; however, all three signed with the Miami Heat. The Nets' biggest off-season acquisition turned out to be Travis Outlaw, who had a poor first year for the team.

Also, Rod Thorn, the team's long-time president who built the successful Nets teams of the early 2000s, resigned on June 25, 2010. In July, Billy King was named his replacement.<sup class="reference" id="cite_ref-37">[38] <sup class="reference" id="cite_ref-38">[39]

The Nets started their first season in Newark poorly. Part of the reason was the distractions created by trade rumors regarding Carmelo Anthony, whom many presumed wanted to leave the Denver Nuggets. With the entire team except Brook Lopez, Sasha Vujacic and Jordan Farmar rumored to be part of a proposed trade for Anthony at some point, the team struggled to a 17–40 record at the All-Star Break, when Anthony was finally traded to the cross-river rival Knicks. However, a week later, on February 23, 2011, the Nets made a surprising traded for Deron Williams. The trade sent Devin Harris and rookie Derrick Favors to the Utah Jazz including draft picks from the Golden State Warriors and cash considerations.<sup class="reference" id="cite_ref-39">[40] The team went on to lose the first three games with Williams in the lineup, and then win five straight. However, Williams was hampered by a wrist injury that forced him to sit for most of the last games of the season, they won two more games, and finished with a 24–58 record.

2011–12 season: Final season in New Jersey
The Nets' 35th anniversary logo, introduced during their last season in New Jersey, the 2011–12 season. This new logo incorporates elements from a majority of their previous logos. Main article: 2011–12 New Jersey Nets seasonOn April 23, 2012, the Nets played their last game in New Jersey, losing to the Philadelphia 76ers by a score of 105-87 in front of a sold out crowd of 18,711 at the Prudential Center. They played their last game as the New Jersey Nets in Toronto on April 26, 2012, and lost in a 98-67 blowout to the Toronto Raptors. The team ended their injury-ridden 2011-12 campaign with a record of 22-44 and ended out of the playoffs for a fifth straight season.

Move to Brooklyn
*The computer rendering of the new Barclays Center In 2004, after failing to secure a deal for a new arena in Newark, New Jersey (eventually a new arena, the Prudential Center, was built in Newark), YankeeNets sold the franchise to a group headed by real estate developer Bruce Ratner for $300 million, beating out a group led by Charles Kushner and Jon Corzine. While Kushner and Corzine wanted to keep the Nets in New Jersey, Ratner planned to move the team back to New York. In 2005 the Nets announced plans to locate the team in the Prospect Heights neighborhood of Brooklyn. One of the members of the ownership group is rap mogul and Brooklyn native Jay-Z.<sup class="reference" id="cite_ref-40">[41]
 * New Brooklyn Nets logo, 2012-Present

The Barclays Center is the center of an extensive redevelopment project called the Atlantic Yards being built by Ratner's real estate development company. The site of the arena is nearby to the site that Walter O'Malley wanted to use for a new stadium for the Brooklyn Dodgers in the early 1950s. The plan was rejected and resulted in the team's relocation to Los Angeles in 1958. The Nets would be the first major professional sports team to play home games in Brooklyn since the departure of the Dodgers.

On September 23, 2009, Russian businessman Mikhail Prokhorov agreed to a $200 million deal to become a principal owner of the Nets and a key investor in the team's proposed home in Brooklyn.

In October 2009, the Nets played two preseason games at the Prudential Center.<sup class="reference" id="cite_ref-41">[42] The two preseason games were successful, and a deal that would have the Nets play at the Prudential Center for the 2010–11 and 2011–12 NBA seasons became more likely. After nearly falling apart when the New Jersey Sports and Exhibition Authority refused to release the Nets from their lease at Izod,<sup class="reference" id="cite_ref-42">[43] negotiations resumed, and on February 18, 2010, the Nets finalized a deal that would move them to the Prudential Center in Newark, until Barclays Center opens.

After the dismissal of major pending lawsuits, groundbreaking for Barclays Center was on March 11, 2010.<sup class="reference" id="cite_ref-43">[44]

On September 26, 2011, the team officially announced that the team's new name would be the Brooklyn Nets, after the completion of the 2011-12 NBA season. The rapper Jay-Z, who is a part owner of the team, hosted the press conference where the announcement was made.<sup class="reference" id="cite_ref-foxny-name-change_44-0">[45] <sup class="reference" id="cite_ref-45">[46] <sup class="reference" id="cite_ref-46">[47] <sup class="reference" id="cite_ref-47">[48]

On April 30, 2012, the team officially became the Brooklyn Nets. The team's colors were announced to be black-and-white, and two official logos were unveiled.

Season-by-season records
Main article: List of Brooklyn Nets seasons==Radio and television== The television home of the Nets is currently the YES Network, which the Nets joined after the merger of the operations of the Yankees and Nets (under the corporation banner YankeeNets). After the dissolution of YankeeNets and Bruce Ratner's purchase of the team, YES signed a long term deal to keep broadcasting Nets games. The sale to the Ratner group did not include the percentage of YES that was previously owned by the Nets, which remains with the pre-merger Nets owners. Prior to that the Nets' TV home was Fox Sports Net New York and SportsChannel New York.

The team's local broadcast partner is WWOR-TV, and games have aired on WLNY in the past as well.

The current flagship radio station of the Nets is WFAN, who took over the radio rights to the Nets after losing their basketball contract with the Knicks (who moved to WEPN). Prior to that, Nets games aired onWNEW-AM, WMCA, WVNJ-AM, WNBC-AM, WQEW, and WOR.

In the club's early ABA years, some Sunday road games were televised in a package carried by WPIX-TV. The team's later ABA tenure featured more frequent road telecasts on current broadcast partner, WWOR-TV. Known then as WOR-TV it continued airing road games for a time once the team joined the NBA in 1976.

Television
Ian Eagle has television duties for the Nets after the departure of Marv Albert in 2011. Eagle became the lead television voice for the team in 1995 after serving as the team's radio voice for one year, while Albert joined the Nets following his firing by MSG Network in 2005 after four decades as the lead voice of the New York Knicks. When Albert joined the broadcast team, he became the lead broadcaster with Eagle his substitute; beginning in the 2009–10 season, due to Albert's advancing age and his other commitments Eagle once again assumed the lead play by play spot. As of the 2011–12 season Eagle is the sole lead announcer after Albert decided to move to CBS Sports for both NFL and NCAA basketball, in addition to his work on the NBA on TNT. Mike Fratello is the analyst, with Jim Spanarkel substituting for him when Fratello is away calling other action.

Radio
WFAN is the Nets' current radio flagship, the station having assumed radio rights from WOR following the 2002–03 season. Chris Carrino and Tim Capstraw comprise the broadcast team, Carrino on play-by-play and Capstraw as the analyst.

Other broadcasters who have worked for the Nets include Howard David, Bob Papa, Bill Raftery, Kelly Tripucka, Albert King, Mike O'Koren, Spencer Ross, Mel Proctor, Joe Tait, John Sterling, Mike DiTomasso,WFAN update man John Minko and Mark Jackson.

During the club's ABA years, announcers included Marty Glickman, Marv Albert's brothers Al Albert and Steve Albert, baseball Hall of Fame pitcher Bob Gibson, Bob Goldsholl, as well as Sterling and DiTomasso. The latter two joined the club's move into the NBA.

Home arenas

 * Teaneck Armory (1967–1968)
 * Long Island Arena (1968–1969)
 * Island Garden (1969–1972)
 * Nassau Veterans Memorial Coliseum (1972–1977)
 * Rutgers Athletic Center (1977–1981)
 * Izod Center (1981–2010)
 * Prudential Center (2010–2012)
 * Barclays Center (2012-Present)

Players
Main article: Brooklyn Nets all-time roster===Basketball Hall of Fame players===
 * Nate Archibald – played one season with Nets, 1976–77, the last season on Long Island
 * Rick Barry – played for the Nets only while the team was a member of the ABA
 * Julius Erving – played for the Nets only while the team was a member of the ABA
 * Dražen Petrović – played 3 seasons for the Nets, died in a car accident after Nets were eliminated from 1993 NBA Playoffs

Retired numbers
List of National Basketball Association Retired Numbers
 * 3 –Dražen Petrović, G, 1990–93
 * 4 –Wendell Ladner, F, 1974–75 (Not in the rafters)
 * 23 –John Williamson, G, 1973–80
 * 25 –Bill Melchionni, G, 1969–76
 * 32 –Julius Erving, F, 1973–76
 * 52 –Buck Williams, F, 1981–89

Individual awards
NBA Rookie of the Year NBA Executive of the Year All-NBA First Team All-NBA Second Team All-NBA Third Team NBA All-Defensive First Team NBA All-Defensive Second Team NBA Rookie First Team NBA Rookie Second Team ===Current roster===
 * Buck Williams – 1982
 * Derrick Coleman – 1991
 * Rod Thorn – 2002
 * Jason Kidd – 2002, 2004
 * Buck Williams – 1983
 * Jason Kidd – 2003
 * Dražen Petrović – 1993
 * Derrick Coleman – 1993, 1994
 * Stephon Marbury – 2000
 * Jason Kidd – 2002, 2006
 * Buck Williams – 1988
 * Jason Kidd – 2003, 2004, 2005, 2007
 * Bernard King – 1978
 * Buck Williams – 1982
 * Derrick Coleman 1991
 * Keith Van Horn – 1998
 * Kenyon Martin – 2001
 * Brook Lopez – 2009
 * Chris Morris – 1989
 * Kerry Kittles – 1997
 * Richard Jefferson – 2002
 * Nenad Krstic – 2004
 * Marcus Williams – 2007

Coaches
Main article: List of Brooklyn Nets head coaches==Rivalries==

New York Knicks
Nets fans consider the Knicks their team's biggest rival due to their close proximity, which is the primary reason the Nets had to sell one of the franchise's greatest players, Dr. J, to the Philadelphia 76ers. Upon transferring to the NBA, the Nets were considered "encroachers" on the Knicks territory, and were penalized with a fine which made it impossible for the former ABA champions to retain their star. Although both teams now play in what is considered the New York market, the Knicks always receive more notoriety in the media, no matter how the two teams are faring. Additionally, as New Jerseyans are typically subject to jokes about their state from New Yorkers, Nets fans from NJ hold a particular animosity towards New York's club. Although for most of their respective histories, the Nets and Knicks had traded dominance in the NY area, the rivalry began to heat up in the early 2000s. With the trade of Stephon Marbury to the Suns for franchise savior Jason Kidd, the Nets became the class of the Eastern Conference in 2001. Due to the long-noted discrepancy in media coverage between the New York and New Jersey ball clubs, upon being signed Kidd promised the Nets would no longer play second fiddle to the Knicks.<sup class="reference" id="cite_ref-48">[49] Over the next few years the Nets handily defeated the Knicks in the majority of their games (20–4).

The rivalry was again turned up a notch, when Stephon Marbury, the once vilified point guard in New Jersey who was traded for Kidd, was traded to the Knicks in 2004. Marbury and Kidd had their own rivalry, with Kidd being the consensus best-point-guard-in-the-league<sup class="reference" id="cite_ref-49">[50] and Marbury declaring himself the league's best point guard.<sup class="reference" id="cite_ref-50">[51] The two stars who had once been traded for one another now found each other on opposite sides of an intense rivalry and each guards' team was motivated to prove its supremacy in the metropolitan area. Some members of the Knicks went so far as to say that they wanted to face New Jersey (the reigning two time Eastern Conference champion at the time) in the playoffs.<sup class="reference" id="cite_ref-51">[52] The Nets would sweep the Knicks in the first round of the 2004 playoffs. Though both teams have seen a fluctuation of success in recent years, the rivalry between the two teams and their fans remains fierce.

Since Mikhail Prokhorov purchased the team in 2010, he has taken frequent jabs at the Knicks and their ownership. He has stated that he wishes to "turn Knicks fans into Nets fans"<sup class="reference" id="cite_ref-52">[53] when the team relocates, and that he was happy the Nets caused the Knicks to overpay for Carmelo Anthony (by increasing their own offers in the "Carmelo Sweepstakes").<sup class="reference" id="cite_ref-53">[54] Both sides have begun marketing in earnest throughout Manhattan and Brooklyn, often proclaiming they are the sole "team of the borough" with billboards displaying their newly acquired superstars, Carmelo Anthony and Deron Williams.<sup class="reference" id="cite_ref-54">[55] When the Knicks responded to some of the Nets' marketing push with a commercial stating "You can walk like us, you can talk like us, but you ain't never gonna be like us" Prokhorov responded, "I think we'd more like to be like the Lakers (winners of 16 NBA championships)".<sup class="reference" id="cite_ref-55">[56]

When the division rivals meet in New Jersey, the arena is often evenly split between Nets and Knicks fans. This is due in part to the fact that the two teams are separated by only the Hudson River, however the primary reason is that the tickets at the Prudential Center are comparatively cheaper than those sold at Madison Square Garden. The atmosphere is often tense amongst "warring" fan bases trying to establish control of the "home court advantage". This would be most comparable to Lakers vs Clippers (both teams play home games at the Staples Center), NCAA basketball tournament games, and the NFL Super Bowl where a neutral arena is chosen.

Boston Celtics
The Boston Celtics became rivals of the Nets in the early 2000s due to their respective locations and their burgeoning stars. The Nets were led by Jason Kidd and Kenyon Martin, while the Celtics were experiencing newfound success behind Paul Pierce and Antoine Walker. The rivalry began to heat up in the 2002 Eastern Conference Finals, which was precluded by trash talking from the Celtics<sup class="reference" id="cite_ref-56">[57] who claimed Martin was a "fake" tough guy. Things progressed as the series started, and on-court tensions seemed to spill into the stands. Celtic fans berated Kidd and his family with chants of "Wife Beater!"<sup class="reference" id="cite_ref-57">[58] in response to Kidd's 2001 domestic abuse charge. When the series returned to New Jersey, Nets fans responded, with some brandishing signs that read "Will someone please stab Paul Pierce?"<sup class="reference" id="cite_ref-58">[59] referring to a night club incident in 2000 in which Pierce was stabbed 11 times. When asked about the fan barbs being traded, Kenyon Martin stated "Our fans hate them, their fans hate us." Bill Walton said at the time that Nets-Celtics was the "beginning of the next great NBA rivalry" during the Eastern Conference Finals in 2002 with the Nets advancing to the NBA Finals, though New Jersey would go on to sweep Boston in the 2003 playoffs. Although the Celtics are currently one of the top teams in the East and the Nets are rebuilding, the fact that both are in the Atlantic Division and the New York–New England dynamic (seen between the MLB's Yankees and Red Sox, and the NFL's Giants/Jets and Patriots) maintains the Nets-Celtics rivalry.

NBA Development League affiliation
Starting in the 2011–2012 season, the Springfield Armor will become the exclusive NBA Developmental League affiliate of the Nets. This will make the Nets the second team to opt for a D-League "hybrid affiliation," (the first was the Houston Rockets with the Rio Grande Valley Vipers.) Springfield ownership will maintain control over business, marketing, and day-to-day operations; however, the New Jersey Nets will have control over coaching and player decisions. This hybrid model has been well received by GMs and owners.<sup class="reference" id="cite_ref-59">[60]